The instax WIDE Evo is Fujifilm's first wide-format hybrid camera that shoots, prints, and connects to your smartphone in one device.
Photo source:
instax
Thousands of photos sit on people's phones and
never make it to paper. At the same time, instant cameras have always been
charming but creatively thin. Fujifilm took both frustrations seriously and
built something that handles them in one device. The Instax WIDE Evo is not
just an upgrade; it is a different idea of what an instant camera can be.
The
instax WIDE Evo is Fujifilm's first wide-format hybrid instant camera, and
it carries three firsts that no instax camera has ever had:
Most instant cameras give you one look. The
WIDE Evo gives you hundreds, all built directly into the hardware itself:
The instax WIDE Evo connects to a dedicated app
on both iOS and Android, and it genuinely changes how the camera works. Direct
Print lets users pick any photo from their smartphone camera roll and send it
straight to the camera to print. Remote Shooting hands the shutter over to the
phone entirely, so users can step into the frame and shoot from a distance. The
Discover Feed is where things get social: users browse real shots taken by
others around the world, see the exact settings used, download them, and transfer
those settings to their own camera over Bluetooth. To get photos into the feed,
users post on Instagram with the hashtag #instaxwideevo and agree to the in-app
consent statement.
Once a photo is printed, the instax UP! app
takes over. Here is what it lets users do:
It is a small but thoughtful bridge between the
physical print in hand and the digital world everything else lives in.
Available on both iOS and Android.
The camera ships with two things included: a
shoulder strap for carrying and a lens cap to protect the wide-angle lens.
Beyond that, a camera case is available separately, and the camera prints on
instax WIDE Brushed Metallics film, also sold separately, which fully develops
in around 90 seconds.
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