What Can AI Teach Us About Sales Conversations We Already Had?

Every sales call, meeting, or email contains useful information—but most of it goes unexamined. Gong, a revenue intelligence platform founded in 2015, is designed to change that. By analyzing recorded conversations, it helps companies understand what’s really happening in their sales process—and why some deals move forward while others stall.  

Turning Conversations Into Insights

Gong works by pulling data from calls, emails, and CRM systems. Using artificial intelligence, it analyzes these interactions to highlight trends, identify risks, and point out what top-performing salespeople are doing differently. This approach gives teams better visibility across their pipeline, without relying on incomplete notes or manual updates.

Instead of focusing on what gets entered into a system, Gong looks at what was actually said. That shift allows managers and reps to understand how deals are progressing in real time.

Tools Built Around the Sales Cycle

Gong’s platform includes a set of tools designed to support different parts of the revenue process:

• Engage helps personalize outreach by showing what messaging works best in similar deals.

• Forecast uses activity data and historical patterns to strengthen forecast accuracy.

• Gong AI suggests follow-ups or highlights objections, based on how real conversations play out.

• Data Engine captures and organizes information from multiple sources automatically.

Each tool focuses on reducing guesswork, making it easier to spot patterns that impact performance.

Why Teams Use It

Sales teams that use Gong often report faster onboarding for new hires, more accurate forecasts, and better insight into deal activity. The platform doesn’t replace CRMs, but it adds a layer of context and intelligence that helps teams act more effectively.