VR Meets Brain-Wave Analytics

How It Works

• Sensor Integration: Their platform synchronizes eye-tracking and EEG data with VR content via headset inputs.

• Emotion & Cognition Detection: Algorithms interpret user responses—such as attention, memory, and emotional engagement—mapped onto scales like excitement or distraction.

• Cognitive Health Tool – Lucy: A self-assessment VR system, Lucy helps older adults evaluate and train cognitive functions including memory, focus, and spatial perception.

• AI-Driven Real-Time Insights: The collected biometric data is sent to cloud-based AI for immediate interpretation, enabling adaptive content and actionable cognitive insights.

Applications Transforming Industries

• Healthcare & Cognitive Wellness: Lucy enables early detection of dementia risk and promotes cognitive training in elders through immersive VR exercises.

• Education & Training: By tracking learners’ engagement and confusion in VR environments, the technology supports more effective, adaptive instruction.

• User Research & VR Optimization: Developers gain deeper insights into emotional responses during VR experiences, enabling improved content feedback loops and personalization.

Why This Matters

Looxid Labs bridges neuroscience and VR, transforming passive virtual experiences into emotionally responsive platforms. With early cognitive decline and aging populations on the rise, tools like Lucy offer scalable, home-based monitoring and training solutions. In education and professional training, emotion-aware VR systems can significantly enhance engagement and effectiveness.