Lipstick Designed for Unsteady Hands

Product Overview

Launched in 2025, Tilt Beauty was founded by Aerin Glazer, who lives with psoriatic arthritis. Her goal was to address a problem many brands overlook: traditional beauty packaging isn’t designed for people with limited dexterity, chronic pain, or visual impairments.

Rather than starting with shades or trends, Tilt starts with function. Each product is designed to be easier to hold, open, and apply. That includes larger grips, magnetic closures, clearer fonts, and in some cases, tactile or Braille elements.

Tilt also considers what’s inside the packaging. Its formulas avoid common irritants and are tested for sensitive skin.

Accessibility-Driven Design

Tilt’s approach centers around usability. For people with arthritis, tremors, or muscle weakness, standard tubes and compacts can be difficult to manage. Tilt responds to this with ergonomic shapes, magnetic click closures, and components that require less force to open.

The brand also considers visual accessibility. Labels feature high-contrast text and clean typography. Select products include raised markings to aid with alignment and orientation.

Formulas and Function

Alongside accessible packaging, Tilt Beauty prioritizes skin health. The ingredients are selected with sensitive and condition-prone skin in mind. The line is free from common irritants and is designed to be safe for daily use across a range of skin types.

The brand also introduces refillable components, making packaging more sustainable and potentially more cost-effective over time.

 

Who Can Benefit

Tilt Beauty may be helpful for:

• People with joint conditions such as arthritis or carpal tunnel syndrome
• Users with tremors, chronic pain, or mobility-related challenges
• Individuals with low vision who rely on tactile cues or larger text
• Those with sensitive or reactive skin seeking gentle formulations
• Anyone who prefers cosmetics designed with ease of use in mind

What Sets It Apart

Tilt Beauty is one of the few cosmetic brands designed specifically with accessibility as its starting point. Its packaging has been recognized with the Ease-of-Use certification from the Arthritis Foundation.

Its design choices come directly from lived experience. Glazer’s own challenges with standard beauty products shaped the way Tilt’s packaging and formulas were developed.

Instead of adapting existing designs, the brand rethinks how cosmetics can work for people with different needs while maintaining a clean, modern look.

Things to Consider

Tilt’s focus on function may result in a more limited product selection compared to larger brands. The shade range and format variety are still expanding.

Because of the materials used and refillable formats, some products may have a higher upfront cost. These decisions are tied to accessibility and sustainability, but may not match every user’s preference or budget.

As with any beauty product, experiences will vary depending on individual needs and expectations.