Gravity Sketch: Designing in 3D Space Instead of 2D Screens

Gravity Sketch: The VR Design Platform That Turned Months of Work Into Hours

Every product designer knows the frustration. You sketch something in 2D. You try to communicate it to an engineer. The engineer interprets it differently. A model gets built. It's wrong. Everyone starts over. That cycle has defined product design for a century. Gravity Sketch was built to end it.

Founded in London in 2014 by Oluwaseyi Sosanya and Daniela Paredes Fuentes, Gravity Sketch is an immersive 3D design platform that puts designers inside their work. Using a VR headset, a designer sculpts forms and evaluates ergonomics at actual scale. They use their hands, not a mouse. Ford's Digital Design R&D Manager confirmed it directly: designing a full car interior and exterior now takes approximately 20 hours. Previously, the same work took months.

How the Immersive 3D Design Platform Removes the Translation Problem

The platform replaces the monitor entirely. Inside a virtual room, designers shape surfaces as if working with physical material. A colleague in another city joins the same session from a desktop screen. Feedback happens in context. Annotations appear in 3D space. Decisions land faster because everyone sees the same form at the same scale — without anyone interpreting a flat drawing.

Furthermore, in April 2026, Gravity Sketch added Browser Rooms. Collaborators now join design sessions directly from a browser. No download required. No headset needed. Smart Move with 3D Grid, also launched that month, brought engineering-grade precision to freeform VR sculpting — closing the gap between creative form-finding and technical accuracy.

LandingPad, the platform's cloud layer, stores every 3D creation across devices. A design team in VR can share a fully navigable model with a client on a phone in seconds. Consequently, the distance between a design idea and a stakeholder decision shrinks dramatically.

Who Is Using the Immersive 3D Design Platform

The client list answers the credibility question. Ford, Nissan, Stellantis, Adidas, Puma, New Balance, Polaris, and Anta all use Gravity Sketch in active design workflows. Arnau Sanjuan, Design Director at Adidas Innovation, described it simply: designers move significantly faster. The learning curve compared to Photoshop is miles ahead. Sean O'Shea, Head of Anta US, put it more personally: he never realized how limiting 2D drawing was until he worked in 3D space.

The platform crossed 100,000 users and generated $21.6 million in revenue by 2024. Total funding reached $38.4 million from Google Ventures, Accel, and others. The European Union's Horizon 2020 programme also backed its development. In March 2026, Adidas Specialist Sports published a full case study confirming Gravity Sketch as central to designing its performance footwear line.

Moreover, the platform's immersive 3D design approach is expanding beyond footwear and automotive. Industrial designers, architects, and game environment artists are adopting it across entirely different disciplines — each drawn to the same core advantage: working in space instead of on a surface.

Gravity Sketch didn't invent 3D design. It made 3D design collaborative in real time.