Can AI Launch Your Business in Minutes?

Establishing a business online often involves a complex mix of decisions—choosing a name, designing a website, setting up branding, and navigating digital marketing.

With its new tool, Airo, GoDaddy is attempting to streamline this process through automation and AI, offering a single platform that supports users from initial concept to online presence.

Automating the First Steps

Airo begins by asking for basic information about a business or idea. Based on that, it suggests domain names and generates website content, visual branding elements, and a preliminary site structure. It also offers tools to create a logo and set up a branded email address, allowing users to establish a consistent identity without needing separate design or development tools.

Supporting Growth Through AI

Beyond setup, Airo includes features aimed at helping users manage and grow their digital presence. This includes auto-generated social media posts, email campaign templates, and basic SEO guidance. It also offers tools to assist with common customer support questions, using prewritten responses that can be tailored to specific use cases.

The goal is to reduce the amount of time and technical skill required to maintain a web presence—particularly for solo founders or small business owners.

Framing the Tool

Airo appears to be designed with resource-constrained entrepreneurs in mind. It combines functions that would otherwise require multiple tools or contractors—branding, web development, and marketing—into a single, AI-guided interface. This consolidation may be especially relevant for users building their first business or exploring a new venture.

However, the automation-heavy approach also raises questions about personalization, long-term scalability, and the extent to which pre-generated content can truly reflect a brand’s identity.