AI-Powered Strength Training at Home

New York–based startup AMP Fit Inc., founded in 2021 by entrepreneur Shalom Meckenzie, has created amp—an AI-enabled strength training device designed for compact living spaces. With its clean, wall-mounted aesthetic, amp packs high functionality in a seamless design, offering real-time resistance adjustments, guided workouts, and smart feedback tailored to each user’s fitness level.

What Sets amp Apart

• Ultra-Compact Gym System

  Amp takes up less space than a yoga mat yet supports full-body training with over 400 exercises and up to 100 lb of adaptive resistance. 

• Smart Resistance Control

  A tactile “amp dial” allows users to smoothly adjust weight. Additionally, the AI component auto-modifies resistance mid-rep via smart modes—such as increasing load during concentric movements or dropping weight when a pause occurs.

• Personalized Training with AI

  The amp app serves as your digital coach, learning from your workout history, form, and progress to deliver personalized routines, real-time feedback, and gamified challenges.

• Seamless Home Integration

  A minimalist silver column, premium accessories, and reliable installation—plus white-glove delivery—make amp easy to incorporate into home environments.

• Subscription Model for Full Features

  For $1,795, customers get the amp machine, accessories, installation, and a 90-day trial. A digital membership ($23/month) enables AI coaching, tracking, and on-demand workout access.

Why amp Matters

As home fitness grows, many struggle with bulky equipment and uninspired routines. Amp bridges form and function—delivering a minimalist, intelligent alternative that’s both motivating and space-efficient. The AI-driven system guides workouts like a personal trainer, while smart resistance ensures constant progression with minimal effort. Reviewers have called amp a sleek and effective replacement for traditional gyms.

Company Insight & Market Impact

Led by Shalom Meckenzie—founder of SBTech and former leader in betting tech—AMP Fit merges fitness with AI. Introduced in 2024, the device gained early attention following CES 2025. The brand continues to expand across U.S. markets, with already over 10,000 units installed and HSA/FSA eligibility for early purchasers.