A Friendlier Way to Trust What We Buy

Where Order Replaced the Chaos

Montaji came to life when Dubai Municipality recognised that the old way of managing consumer products no longer matched the rhythm of the city. Registration processes were slow, information was scattered, and traders often faced repeated steps and heavy documentation. This created uncertainty not only for businesses, but also for inspectors and everyday buyers. The platform was designed to bring structure to this complexity by unifying the oversight of cosmetics, fragrances, detergents, biocides, and health supplements into one organised digital system, making safety checks more consistent and easier to follow.

So, what actually happens behind the screen? The system links registration, risk evaluation, inspection, and market monitoring into one connected flow. Traders submit product details online, while automated assessment tools help guide inspection focus based on risk levels. For consumers, the experience feels simple and direct. By scanning a barcode through the Dubai Municipality unified app, they can confirm whether a product is registered, replacing uncertainty with clear, accessible information.

When Everyday Safety Became Effortless

Let’s take a closer look at how this plays out in daily life. The platform reduces physical visits and long paperwork trails by moving approvals and permits into an online environment that feels lighter and more manageable. Shoppers can verify products on the spot and report unregistered items by sharing photos and locations, creating a natural link between public awareness and regulatory response. At the same time, inspection teams rely on structured data and smart prioritisation to direct their efforts toward higher-risk items, while allowing low-risk goods to move more smoothly through the system.

The Quiet Habit That Changed How People Choose

Its impact was formally recognised as the 2024 Distinguished Innovation by Public Sector Winners at the Global Innovation Summit (GINS), reflecting its role in strengthening consumer safety governance and improving service delivery.

Beyond systems and procedures, Montaji gently reshapes behaviour. It encourages people to pause and check rather than assume, building a habit of awareness that feels natural rather than enforced. Traders become more mindful of compliance, and consumers feel more confident questioning what they see on store shelves. Over time, this shift helps normalise transparency across the supply chain and makes safety an everyday consideration, not an afterthought.

A City Learning to Think Ahead

Montaji also reflects a broader shift in how Dubai plans for the future. As the city manages vast volumes of imported goods, the platform contributes to a growing reservoir of structured product data that supports smarter planning and quicker reaction to emerging risks. This forward-looking approach is less about routine checks and more about readiness. By building a system that can adapt to new product categories, changing supplier patterns, and evolving safety standards, Dubai strengthens its ability to anticipate challenges before they take shape.